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Kisses & Jewels

June 18, 2018

Recently I'm having some seconds thoughts about my brand’s name, Not for real! I love it and I'm not changing it. EVER.

But I have been asked quite a few times now if I am French (I wish), and how it should be pronounced. 


I have to say it caught me by surprise. I thought most people in the world spoke French!

In my mind it was one of the most spoken languages. It's one of the top 3 right..?  

1- English

2- Spanish

3- French!

And who to know it better as a second language than the Brits? I mean they are physically so close. Just an underwater train ride away!


You know what?! I was very wrong. Firstly because the most talked language in the world is Chinese. (and then Spanish, English, Hindi, Arabic and a few others that I couldn't be arsed to list here).

And second of all the Brits doesn't necessarily speak French as a second language. Or if they do, they don't know how to pronounce my brand's name - Bisous et Bijoux.

A Disgrace I tell you!


So, in order to make it clear, Bisous et Bijoux should be pronounced Bizu e Biju.

And that's because French people  like a lot of extra silent letters in their words. Not sure why.  But maybe that's why they are not ranking high in the top 10 most spoken languages in the world!

Hashtag Just Saying. 


And now seriously - I didn’t think about those things when I chose my name. I liked the idea of calling the brand kisses and jewels but there were so many variations of that combination already out there, that I had to be a bit more creative, and going with the French version of that was my solution.


So there you have it. That is the real reason my brand is called Bisous et Bijoux. I’m not French, I am actually from Israel,  but I did spend some time in Paris (too little) and I studied French and really liked it. 

I guess something stuck with me. 





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